diamonds

Another billboard values series:

I've now seen this image on several billboards in Western Pennsylvania and Ohio, but again, I wasn't fast enough to capture them myself. This image comes from the Hearts On Fire web site, where I also learned that this is not actually a midwestern phenomenon, but that the campaign has been featured on the Ellen Degeneris Show, the Martha Stewart show and other national media.

It's interesting to think about what monogamy does for people and what diamonds do for monogamy. According the Hearts on Fire TV ad monogamy itself is potentially pretty boring. Yet passionate, interesting, and romantic people also need monogamy so they need something that brings it alive. Apparently that something is not their own sparkling personalities, but rather that something is diamonds.